Monday, 26 August 2013

HR Confluence 2013 – Strategic Recruiting and Employee Branding

After last year’s successful HR Confluence on ‘Managing Talent for Competitive Advantage: From Identifying and Acquiring Talent to its Retention’, the theme of this year’s confluence is Strategic Recruiting and Employee Branding.’
This second edition of the confluence will see eminent people from the industry, coming together on this platform to share their ideas on strategizing the hiring process that is of special relevance in the world of business today. The confluence will hold panel discussions on topics such as transformation in recruiting culture, employer value proposition strategy, HR in employee branding – Public v/s Private sector, and emerging global talent pools.  Strategic recruitment means identifying the needs of the organisation and recruiting accordingly. HR practitioners will share their observations from real life experiences.
Employee branding is the image that the employee of a company showcases of himself and the company outside. Each employee is a brand ambassador and it demands a strong affiliation to the company. Pipeline approach which includes workforce planning, branding, continuous sourcing and on-boarding will be included in panel discussions on transformation in recruiting culture.
Employer value proposition is what is offered to the employee to make the organisation a desirable place to work in. It describes the mix of characteristics, benefits, and ways of working in an organisation. It is also important to understand the differences and similarities in the role of an employee in public or private sector. The impact on local employees due to the emerging and sought after global talent pool will also be covered in the panel discussions.
The confluence aims be a learning experience for the future managers for whom it would be essential to understand in depth the methods and strategies for recruitment. 

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